To find and select a small business in Canada and give them a new visual identity.
- Logo Redesign
- Stationery Package
- Branding Guidelines
- 4 months
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
Tools & Software
Starting any project, I like to sketch out whatever comes to mind of the subject for the first round. I began to sketch and whatever came to my mind when I thought of dentist went on paper. When I stood back from my first round of sketching, I realized that they were too cartoony for my liking.
I started my second round of sketching. I was going for something that reflected a more refined and professional feel of the company. Also, I wanted the logo to be recognizable to anyone. To allow anyone that sees the logo to know right away that it's a dentist with no guessing game.
Now I take you into my messy illustrator file. After I burnt myself out from sketching I took elements that I liked from my sketches and digitalized them. I was trying different text layouts and logo placements but didn't like anything. The only thing I liked was the mint green and navy blue colour combo because it represented a fresh feeling.
I went back to my sketches and found one showing multiple teeth, and I was drawn to it. I liked that it wasn't just one tooth, but it was multiple to show the numerous dental services that this company offers.
After I figured out the logo concept, I went and cleaned up the logo. I rounded the corners more and made the bottom of the tooth even. After that, I changed the colours because I wanted them to be brighter.
The Final Logo Concept
This newly designed logo shows a simple approach to instill trust in the patient to keep them coming back. This design of showing multiple teeth and not just one tooth is to represent many of the dental services provided for every patient. With this design approach, they understand that this dentist has everything to have them and their families leave with a healthy smile.
After completing the logo, the next big project was to create a stationery package. I wanted the design to be simple, easy to read and clean throughout the pieces to remain consistent with the brand.
The next and final project was to create branding guidelines. These are some of the mockups used in the book to show that the logo can be scaled down on a uniform as well as it can be scaled up for the bags that the patients get when the appointment is made. It also shows that it can be read far away on a storefront, which was my main goal.
The Accomplished Objectives
For it being a simplistic logo, it allows more of the expenses to be focused on branding. Allowing the costs to remain under for this small business. This logo design enforces trust and shows the many dental services that patients want in a dentist so they can keep coming back.
These colours are both refreshing and relaxing to represent the overall experience of going to this dentist. With these shades of blue, it gives off the feeling of trust and tranquillity. It benefits the company by showing to patients first hand that they can be at ease when they go to book an appointment. This will get new patients coming through the door and that they will always be in great hands.