To create a dream passion project that showcases my illustration skills and emphasizes my excitement for branding.
- Juice Box Branding
- Motion Advertisement
- 1 month
- Adobe Illustrator
- Adobe After Effects
- Adobe Photoshop
Tools & Software
This school project was the task of creating our passion project, and I have always wanted to do a juice advertisement. I feel like its the perfect project for a branding designer and illustrator. With the ability to use bright colours and create fun fruit illustrations, I couldn't wait to start building this project right away.
This is the first iteration of what the advertisement would look like. After I created these, I stood back and realized. What are these advertisements for? To promote an app? Or a product? Once I said product the idea of Juice Box came to my mind.
Juice Box is a subscription box for pressed juice. After I thought of this, I created a mockup of what the box would look like. Then I went back into my advertisement adventure in promoting Juice Box.
After I created the Juice Box, my design for my advertisement fell into place. I stood back again thinking, am I already done? I wanted to do more and realized that there's movement in my illustration as it looks like the fruits could be falling.
I went further with the project and created a digital billboard. I took my static illustrations and created a movement that will catch the eye of anyone passing by the billboard.
The Accomplished Objectives
This brand is a healthy juice company that wants to break down the barrier of seriousness. They want to promote the fact that 100% natural can be 100% fun too. I wanted this design to attract a more youthful and energetic crowd with fresh illustrations and humourous flavours, its something that stands out to the eye at first glance.
To go even further with the concept, I came up with the idea of having a subscription box called Juice Box. This gives young customers the option to have fresh juice delivered to their door which is popular in our society.
The advertisement I designed is to promote the Juice Box and to get people to order as soon as they see it. To get people’s attention quickly, I added motion to the illustrations, which is something that isn’t found a lot in illustrative designs. As soon as the advertisement catches the eye, there is a prominent call to action button on the right, which is the website link to order a box.